The old adage in Field of Dreams, “If You Build it, He Will Come” does not work in Google rankings’ competitive nature. This talk is geared towards the business owner, inspirationally analyzing the common mistakes new websites make and how to overcome the wasteland doom of no visitors.

Key focus will be on content creation, WordPress Plugins for site speed, SEO strategies, and social media sharing.

Attendees will learn actionable items that they can put into action and creatively stand out from the crowd – that is, building a proper brand identity online.