WordPress, the world’s most popular publishing software, now hosts to the world’s fastest growing e-commerce software, WooCommerce*.

So why is WooCommerce so popular? Why would you want to set up a store on WordPress? And what the heck is this WooCommerce thingamajig anyway?

In this talk, I’ll share the stories of a few folks making a living thanks to the free WooCommerce plugin. I’ll demonstrate the most interesting features of the plugin and discuss why its open source foundation combined with a marketplace for extensions is helping foster a great community.

* Based on popularity stats from http://trends.builtwith.com/shop