Website and product launches and ad campaigns come and go, but stories live on. Content is essentially your digital body language and a great way to allow people to become familiar with your personal or business brand. A solid content strategy can allow personal and business brands to build audiences with creative storytelling that contributes to a relevant, human conversation and thus over time build stronger relationships as you continue to develop trust and gain credibility.

This session will cover building short term and long term strategies, measuring results using analytics and the importance of setting smart goals.