Content Marketing is a marketing technique of creating and distributing relevant and valuable content to attract, acquire, and engage a clearly defined and understood target audience – with the objective of driving profitable customer action. WordPress is the top platform to deliver the content you’ve developed.

• An overview of Content Marketing
• Steps to Integrating Your Content Marketing Plan with WordPress

Step 1: Create Content
• Overview of Types of Content you Can Deliver through WordPress
• Scheduling Deployment of Content through WordPress

Step 2: Optimize:
• Optimizing Your Content by Setting it up Correctly in WordPress
• Suggested WordPress SEO Plugins
• Best SEO Practices When Using SEO Plugins in WordPress

Step 3: Share
• Top Plugins for Sharing Content in WordPress
• Best Practices to Increase the Distribution of Your Content

Step 4: Generate Leads
• Developing a Conversion Funnel through WordPress
• Developing Landing Pages in WordPress
• Creating Simple Capture Forms in WordPress
• Integrating Email Sign up through WordPress
• Integrating CRMs (like Salesforce) with WordPress

Step 5: Analyze
• Installing WordPress Plugins for Analytics
• Using Analytics to Track your Content Marketing Efforts