Content Marketing is a marketing technique of creating and distributing relevant and valuable content to attract, acquire, and engage a clearly defined and understood target audience \u2013 with the objective of driving profitable customer action. WordPress is the top platform to deliver the content you’ve developed.<\/p>\n
\u2022 An overview of Content Marketing
\n\u2022 Steps to Integrating Your Content Marketing Plan with WordPress <\/p>\n
Step 1: Create Content
\n\u2022 Overview of Types of Content you Can Deliver through WordPress
\n\u2022 Scheduling Deployment of Content through WordPress <\/p>\n
Step 2: Optimize:
\n\u2022 Optimizing Your Content by Setting it up Correctly in WordPress
\n\u2022 Suggested WordPress SEO Plugins
\n\u2022 Best SEO Practices When Using SEO Plugins in WordPress <\/p>\n
Step 3: Share
\n\u2022 Top Plugins for Sharing Content in WordPress
\n\u2022 Best Practices to Increase the Distribution of Your Content <\/p>\n
Step 4: Generate Leads
\n\u2022 Developing a Conversion Funnel through WordPress
\n\u2022 Developing Landing Pages in WordPress
\n\u2022 Creating Simple Capture Forms in WordPress
\n\u2022 Integrating Email Sign up through WordPress
\n\u2022 Integrating CRMs (like Salesforce) with WordPress <\/p>\n
Step 5: Analyze
\n\u2022 Installing WordPress Plugins for Analytics
\n\u2022 Using Analytics to Track your Content Marketing Efforts<\/p>\n","protected":false},"excerpt":{"rendered":"
Content Marketing is a marketing technique of creating and distributing relevant and valuable content to attract, acquire, and engage a clearly defined and understood target audience \u2013 with the objective of driving profitable customer action. WordPress is the top platform to deliver the content you’ve developed. \u2022 An overview of Content Marketing \u2022 Steps to […]<\/p>\n","protected":false},"author":8798362,"featured_media":0,"template":"","meta":{"jetpack_post_was_ever_published":false,"_wcpt_session_time":1417892400,"_wcpt_session_duration":3000,"_wcpt_session_type":"session","_wcpt_session_slides":"","_wcpt_session_video":"","_wcpt_speaker_id":[1354647],"footnotes":""},"session_track":[289],"session_category":[],"class_list":["post-1354742","wcb_session","type-wcb_session","status-publish","hentry","wcb_track-business"],"jetpack_sharing_enabled":true,"session_date_time":{"date":"December 6, 2014","time":"3:00 pm"},"session_speakers":[{"id":"1354647","slug":"darcy-sullivan","name":"Darcy Sullivan","link":"https:\/\/orlando.wordcamp.org\/2014\/speaker\/darcy-sullivan\/"}],"session_cats_rendered":null,"_links":{"self":[{"href":"https:\/\/orlando.wordcamp.org\/2014\/wp-json\/wp\/v2\/sessions\/1354742","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/orlando.wordcamp.org\/2014\/wp-json\/wp\/v2\/sessions"}],"about":[{"href":"https:\/\/orlando.wordcamp.org\/2014\/wp-json\/wp\/v2\/types\/wcb_session"}],"author":[{"embeddable":true,"href":"https:\/\/orlando.wordcamp.org\/2014\/wp-json\/wp\/v2\/users\/8798362"}],"version-history":[{"count":1,"href":"https:\/\/orlando.wordcamp.org\/2014\/wp-json\/wp\/v2\/sessions\/1354742\/revisions"}],"predecessor-version":[{"id":1354743,"href":"https:\/\/orlando.wordcamp.org\/2014\/wp-json\/wp\/v2\/sessions\/1354742\/revisions\/1354743"}],"speakers":[{"embeddable":true,"href":"https:\/\/orlando.wordcamp.org\/2014\/wp-json\/wp\/v2\/speakers\/1354647"}],"wp:attachment":[{"href":"https:\/\/orlando.wordcamp.org\/2014\/wp-json\/wp\/v2\/media?parent=1354742"}],"wp:term":[{"taxonomy":"wcb_track","embeddable":true,"href":"https:\/\/orlando.wordcamp.org\/2014\/wp-json\/wp\/v2\/session_track?post=1354742"},{"taxonomy":"wcb_session_category","embeddable":true,"href":"https:\/\/orlando.wordcamp.org\/2014\/wp-json\/wp\/v2\/session_category?post=1354742"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}