{"id":1355170,"date":"2014-12-03T12:57:47","date_gmt":"2014-12-03T16:57:47","guid":{"rendered":"https:\/\/2014.orlando.wordcamp.org\/?post_type=wcb_session&#038;p=1355170"},"modified":"2014-12-03T13:30:45","modified_gmt":"2014-12-03T17:30:45","slug":"branded-content-strategies-using-wordpress","status":"publish","type":"wcb_session","link":"https:\/\/orlando.wordcamp.org\/2014\/session\/branded-content-strategies-using-wordpress\/","title":{"rendered":"Branded Content strategies using WordPress"},"content":{"rendered":"<p>Website and product launches and ad campaigns come and go, but stories live on. Content is essentially your digital body language and a great way to allow people to become familiar with your personal or business brand. A solid content strategy can allow personal and business brands to build audiences with creative storytelling that contributes to a relevant, human conversation and thus over time build stronger relationships as you continue to develop trust and gain credibility.<\/p>\n<p>This session will cover building short term and long term strategies, measuring results using analytics and the importance of setting smart goals.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Website and product launches and ad campaigns come and go, but stories live on. Content is essentially your digital body language and a great way to allow people to become familiar with your personal or business brand. A solid content strategy can allow personal and business brands to build audiences with creative storytelling that contributes [&hellip;]<\/p>\n","protected":false},"author":8798362,"featured_media":0,"template":"","meta":{"jetpack_post_was_ever_published":false,"_wcpt_session_time":1417802400,"_wcpt_session_duration":3000,"_wcpt_session_type":"session","_wcpt_session_slides":"","_wcpt_session_video":"","_wcpt_speaker_id":[1355168],"footnotes":""},"session_track":[5545],"session_category":[],"class_list":["post-1355170","wcb_session","type-wcb_session","status-publish","hentry","wcb_track-user"],"jetpack_sharing_enabled":true,"session_date_time":{"date":"December 5, 2014","time":"2:00 pm"},"session_speakers":[{"id":"1355168","slug":"david-yarde","name":"David Yarde","link":"https:\/\/orlando.wordcamp.org\/2014\/speaker\/david-yarde\/"}],"session_cats_rendered":null,"_links":{"self":[{"href":"https:\/\/orlando.wordcamp.org\/2014\/wp-json\/wp\/v2\/sessions\/1355170","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/orlando.wordcamp.org\/2014\/wp-json\/wp\/v2\/sessions"}],"about":[{"href":"https:\/\/orlando.wordcamp.org\/2014\/wp-json\/wp\/v2\/types\/wcb_session"}],"author":[{"embeddable":true,"href":"https:\/\/orlando.wordcamp.org\/2014\/wp-json\/wp\/v2\/users\/8798362"}],"version-history":[{"count":2,"href":"https:\/\/orlando.wordcamp.org\/2014\/wp-json\/wp\/v2\/sessions\/1355170\/revisions"}],"predecessor-version":[{"id":1355173,"href":"https:\/\/orlando.wordcamp.org\/2014\/wp-json\/wp\/v2\/sessions\/1355170\/revisions\/1355173"}],"speakers":[{"embeddable":true,"href":"https:\/\/orlando.wordcamp.org\/2014\/wp-json\/wp\/v2\/speakers\/1355168"}],"wp:attachment":[{"href":"https:\/\/orlando.wordcamp.org\/2014\/wp-json\/wp\/v2\/media?parent=1355170"}],"wp:term":[{"taxonomy":"wcb_track","embeddable":true,"href":"https:\/\/orlando.wordcamp.org\/2014\/wp-json\/wp\/v2\/session_track?post=1355170"},{"taxonomy":"wcb_session_category","embeddable":true,"href":"https:\/\/orlando.wordcamp.org\/2014\/wp-json\/wp\/v2\/session_category?post=1355170"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}