What grabs you as you scroll through Facebook, Twitter, or other social media outlets? What causes you to stop and give a site a second glance? Images. Visual communication methods are more and more important as a hook to get people to listen to your message. By looking around, you can see there are various trends that have been occurring in the web world related to what types of imagery is more popular than others. People do judge a book by its cover. You want your cover to be attractive!