SEO, short for search engine optimization, can be a headache for the new website owner. Terms like focus keyword, header tags, user experience, website page load, Google Search Console, and more, can be overwhelming.
Our workshop will go over the basics of SEO, specifically best practices, in order to take away those headaches.
If you’re a beginner, or still need to learn a solid foundation on SEO basics, this this is the workshop for you. This workshop is intended to lead up to the Content Creation course so you can be fully prepared to put your best foot forward for your visitors, and on Google search.
Requirements:
- Laptop that can connect to wifi (We will try a little hands on, especially on adjusting some plugin settings)
- Note pad (optional, but you may find that if note taking helps, then bring a note pad to write on)
- Have a self-hosted WordPress website installed. It can be a test or staging site. (refer to http://www.wpbeginner.com/beginners-guide/self-hosted-wordpress-org-vs-free-wordpress-com-infograph/ if needed)
- Yoast SEO free plugin installed. If this isn’t installed prior to the event, we can take a moment to help you install it (refer to http://kb.yoast.com/article/119-installation-guide-for-wordpress-seo if needed)
- Google Account (We will use this to make sure your site is added and submitted to Google Seach Console, formerly known as Google Webmaster Tools)