{"id":1355319,"date":"2015-09-24T21:30:30","date_gmt":"2015-09-25T01:30:30","guid":{"rendered":"https:\/\/2015.orlando.wordcamp.org\/?post_type=wcb_session&#038;p=1355319"},"modified":"2015-11-15T11:15:12","modified_gmt":"2015-11-15T16:15:12","slug":"but-why-designing-for-strategy","status":"publish","type":"wcb_session","link":"https:\/\/orlando.wordcamp.org\/2015\/session\/but-why-designing-for-strategy\/","title":{"rendered":"But Why? Designing For Strategy"},"content":{"rendered":"<p>Designers and non-designers alike can get caught up in the aesthetics and functionality of a website, and forget that every decision made should be supported by an underlying strategy. We will discuss how to find your site&#8217;s primary call to action and create experiences that support that goal. We will also evaluate design choices of many well-known sites as we examine how they help (or hinder) common goals. Whether you&#8217;re a designer, developer, or a person maintaining a site, you will come away with a critical eye for evaluating design patterns and a process for narrowing down a design strategy.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Designers and non-designers alike can get caught up in the aesthetics and functionality of a website, and forget that every decision made should be supported by an underlying strategy. We will discuss how to find your site&#8217;s primary call to &hellip; <a href=\"https:\/\/orlando.wordcamp.org\/2015\/session\/but-why-designing-for-strategy\/\">Continue reading <span class=\"assistive-text\">But Why? Designing For Strategy<\/span>  <span class=\"meta-nav\">&rarr;<\/span><\/a><\/p>\n","protected":false},"author":11544525,"featured_media":0,"template":"","meta":{"jetpack_post_was_ever_published":false,"_wcpt_session_time":1447534800,"_wcpt_session_duration":3000,"_wcpt_session_type":"session","_wcpt_session_slides":"https:\/\/speakerdeck.com\/marktimemedia\/but-why-designing-for-strategy","_wcpt_session_video":"","_wcpt_speaker_id":[1355086],"footnotes":""},"session_track":[185],"session_category":[],"class_list":["post-1355319","wcb_session","type-wcb_session","status-publish","hentry","wcb_track-design"],"jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p67xtz-5GzZ","session_date_time":{"date":"November 14, 2015","time":"4:00 pm"},"session_speakers":[{"id":"1355086","slug":"michelle-schulp","name":"Michelle Schulp","link":"https:\/\/orlando.wordcamp.org\/2015\/speaker\/michelle-schulp\/"}],"session_cats_rendered":null,"_links":{"self":[{"href":"https:\/\/orlando.wordcamp.org\/2015\/wp-json\/wp\/v2\/sessions\/1355319","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/orlando.wordcamp.org\/2015\/wp-json\/wp\/v2\/sessions"}],"about":[{"href":"https:\/\/orlando.wordcamp.org\/2015\/wp-json\/wp\/v2\/types\/wcb_session"}],"version-history":[{"count":1,"href":"https:\/\/orlando.wordcamp.org\/2015\/wp-json\/wp\/v2\/sessions\/1355319\/revisions"}],"predecessor-version":[{"id":1355320,"href":"https:\/\/orlando.wordcamp.org\/2015\/wp-json\/wp\/v2\/sessions\/1355319\/revisions\/1355320"}],"speakers":[{"embeddable":true,"href":"https:\/\/orlando.wordcamp.org\/2015\/wp-json\/wp\/v2\/speakers\/1355086"}],"author":[{"embeddable":true,"href":"https:\/\/orlando.wordcamp.org\/2015\/wp-json\/wporg\/v1\/users\/marktimemedia"}],"wp:attachment":[{"href":"https:\/\/orlando.wordcamp.org\/2015\/wp-json\/wp\/v2\/media?parent=1355319"}],"wp:term":[{"taxonomy":"wcb_track","embeddable":true,"href":"https:\/\/orlando.wordcamp.org\/2015\/wp-json\/wp\/v2\/session_track?post=1355319"},{"taxonomy":"wcb_session_category","embeddable":true,"href":"https:\/\/orlando.wordcamp.org\/2015\/wp-json\/wp\/v2\/session_category?post=1355319"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}