Whether your selling items on your website or trying to catch leads, you have a conversion funnel. Understanding the path and drop off points in that path are the key to success to optimize your conversion funnel. We will talk about the easiest ways to track this funnel and how to make sense of all the data you have collected. We will even talk about methods to discover why your users are dropping off and the most affective ways to address it. This talk will also look at the different tools including Google Analytics, HotJar, Mixpanel and Kissmetrics and how each of them help you track your conversion funnel.
Understanding Your Conversion Funnel
Published by
ChrisEdwardsCE
With over 24 years of experience in web development and digital marketing, I help businesses and individuals build their presence online. My goal is to help businesses make data-driven decisions and accomplish their goals through systems such as WordPress, PPC, social media, and analytics. I enjoy hobbies such as photography, travel, and Disney in my free time. I believe heavily in the community over competition and push others in the WordPress community to focus on building a community as their first and foremost goal. View all posts by ChrisEdwardsCE