{"id":833,"date":"2018-08-05T11:52:30","date_gmt":"2018-08-05T11:52:30","guid":{"rendered":"https:\/\/2018.orlando.wordcamp.org\/?post_type=wcb_session&#038;p=833"},"modified":"2018-09-20T10:45:00","modified_gmt":"2018-09-20T10:45:00","slug":"a-b-testing-with-google-optimize","status":"publish","type":"wcb_session","link":"https:\/\/orlando.wordcamp.org\/2018\/session\/a-b-testing-with-google-optimize\/","title":{"rendered":"A\/B Testing with Google Optimize"},"content":{"rendered":"<p>Most website owners focus on getting more visitors to their website(s). This can be very time and resource intensive.<\/p>\n<p>A\/B testing can help you convert more visitors to customers. In other words: it can help you make more money with the same amount of visitors. <\/p>\n<p>In this talk Wouter will show you how to do A\/B testing using free tools like Google Analytics and Google Optimize. You will find that simple adjustments to your website can make a huge difference in terms of conversion.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Most website owners focus on getting more visitors to their website(s). This can be very time and resource intensive. A\/B testing can help you convert more visitors to customers. In other words: it can help you make more money with the same amount of visitors. In this talk Wouter will show you how to do &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/orlando.wordcamp.org\/2018\/session\/a-b-testing-with-google-optimize\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;A\/B Testing with Google Optimize&#8221;<\/span><\/a><\/p>\n","protected":false},"author":13512517,"featured_media":0,"template":"","meta":{"jetpack_post_was_ever_published":false,"_wcpt_session_time":1541851200,"_wcpt_session_duration":3000,"_wcpt_session_type":"session","_wcpt_session_slides":"","_wcpt_session_video":"","_wcpt_speaker_id":[760],"footnotes":""},"session_track":[386143],"session_category":[],"class_list":["post-833","wcb_session","type-wcb_session","status-publish","hentry","wcb_track-auditorium"],"jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p9tyMe-dr","session_date_time":{"date":"November 10, 2018","time":"12:00 pm"},"session_speakers":[{"id":"760","slug":"wouter-postma","name":"Wouter Postma","link":"https:\/\/orlando.wordcamp.org\/2018\/speaker\/wouter-postma\/"}],"session_cats_rendered":null,"_links":{"self":[{"href":"https:\/\/orlando.wordcamp.org\/2018\/wp-json\/wp\/v2\/sessions\/833","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/orlando.wordcamp.org\/2018\/wp-json\/wp\/v2\/sessions"}],"about":[{"href":"https:\/\/orlando.wordcamp.org\/2018\/wp-json\/wp\/v2\/types\/wcb_session"}],"version-history":[{"count":1,"href":"https:\/\/orlando.wordcamp.org\/2018\/wp-json\/wp\/v2\/sessions\/833\/revisions"}],"predecessor-version":[{"id":834,"href":"https:\/\/orlando.wordcamp.org\/2018\/wp-json\/wp\/v2\/sessions\/833\/revisions\/834"}],"speakers":[{"embeddable":true,"href":"https:\/\/orlando.wordcamp.org\/2018\/wp-json\/wp\/v2\/speakers\/760"}],"author":[{"embeddable":true,"href":"https:\/\/orlando.wordcamp.org\/2018\/wp-json\/wporg\/v1\/users\/wouterpostmanl"}],"wp:attachment":[{"href":"https:\/\/orlando.wordcamp.org\/2018\/wp-json\/wp\/v2\/media?parent=833"}],"wp:term":[{"taxonomy":"wcb_track","embeddable":true,"href":"https:\/\/orlando.wordcamp.org\/2018\/wp-json\/wp\/v2\/session_track?post=833"},{"taxonomy":"wcb_session_category","embeddable":true,"href":"https:\/\/orlando.wordcamp.org\/2018\/wp-json\/wp\/v2\/session_category?post=833"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}