It’s easy to talk about designing for conversion until you decide you’re really going to do it.<\/p>\n
What design considerations matter for conversion? What’s the role of copy, given these two prevailing (and conflicting!) attitudes:<\/p>\n
1. Make the BUY button big and add a picture of a baby. Everyone looks at a baby face, but nobody reads copy.<\/p>\n
Versus:<\/p>\n
2. Copy is everything! If someone really is in the market for your thing, they’ll read everything you have to say! (Just add a video of someone saying the exact same thing at the top, and use LOTS of subheads.)<\/p>\n
We’ll take a look at these points of view and more, on the road to converting your lookers to buyers, one press of that blue button* at a time.<\/p>\n
*Not that the button should always be blue. But there’s a family story behind that phrase.<\/p>\n","protected":false},"excerpt":{"rendered":"
It’s easy to talk about designing for conversion until you decide you’re really going to do it. What design considerations matter for conversion? What’s the role of copy, given these two prevailing (and conflicting!) attitudes: 1. Make the BUY button big and add a picture of a baby. Everyone looks at a baby face, but … <\/p>\n