Google Analytics

Everybody knows Google Analytics is the best way to track traffic to your WordPress website. But setting up Google Analytics correctly and understanding all the information they provide can be a challenge. In this session, Chris Edwards will do a deep dive into Google Analytics. We’ll cover:

  • Basic installation on WordPress Website
  • Audience reports
  • Acquisition reports
  • Behavior reports
  • Filters & Segments
  • Event Tracking
  • Setting up Goals & Goal Tracking
  • UTMs
  • Setting up Custom Dimensions
  • Overview of Google Data Studio
  • List of recommended plugins

Speaker

About ChrisEdwardsCE

With over 24 years of experience in web development and digital marketing, I help businesses and individuals build their presence online. My goal is to help businesses make data-driven decisions and accomplish their goals through systems such as WordPress, PPC, social media, and analytics. I enjoy hobbies such as photography, travel, and Disney in my free time. I believe heavily in the community over competition and push others in the WordPress community to focus on building a community as their first and foremost goal.