Everybody knows Google Analytics is the best way to track traffic to your WordPress website. But setting up Google Analytics correctly and understanding all the information they provide can be a challenge. In this session, Chris Edwards will do a deep dive into Google Analytics. We’ll cover:
- Basic installation on WordPress Website
- Audience reports
- Acquisition reports
- Behavior reports
- Filters & Segments
- Event Tracking
- Setting up Goals & Goal Tracking
- UTMs
- Setting up Custom Dimensions
- Overview of Google Data Studio
- List of recommended plugins