If you haven’t thought about your email strategy in a while (or ever), now is the time!
An email list built from your site and in person has tremendous potential value — value that doing the same old thing or taking no action at all won’t tap. Regardless if you are a blogger or a small business, making sure you build a relationship with your visitors, keep them coming back and in most cases taking some action should be your goal. Each person who takes time to visit your site AND join your email list should be handled like gold, as that’s a very passionate client, customer or subscriber.
In this presentation, we’ll share tips and essential steps to take to make sure you’re leveraging your email marketing list to grow your business or subscriber base effectively.
We will cover:
· Why you may want to think about using an email service provider
· How mobile is impacting email marketing readership
· How to build an email that gets results in this short attention span era
· How to build a killer subject line
· How to turn more website visitors into new email contacts
· How to automate timely engagement with new contacts
· How to do get results by sending more relevant emails