I\u2019ve been a type nut for 45 years.<\/p>\n\n\n\n
Seriously. <\/p>\n\n\n\n
I have OPINIONS on the shapes of PARTS of LETTERS.<\/p>\n\n\n\n
In the scheme of things, you probably don\u2019t want to get as picky as I am. <\/p>\n\n\n\n
Still:<\/p>\n\n\n\n
You want to make sure your type is easy to read. <\/p>\n\n\n\n
You want to make sure it speaks in the same voice as your site \u2014 it looks like it belongs.<\/p>\n\n\n\n
Those things matter\u2014a lot. <\/p>\n\n\n\n
(Would you choose a swirly script for Jiffy Lube? Didn\u2019t think so.)<\/p>\n\n\n\n
But you don\u2019t have to spend decades to learn the basics. Just come spend a few minutes learning a few basics that won\u2019t change with the tech \u2014 at least as long as people still have eyes!<\/p>\n","protected":false},"excerpt":{"rendered":"
I\u2019ve been a type nut for 45 years. Seriously. I have OPINIONS on the shapes of PARTS of LETTERS. In the scheme of things, you probably don\u2019t want to get as picky as I am. Still: You want to make sure your type is easy to read. You want to make sure it speaks in … Continue reading Confessions of a Type Nut: Quick Tricks to Get Great Type on Your Site, and Why it Matters<\/span>