{"id":362,"date":"2019-06-24T18:18:02","date_gmt":"2019-06-24T18:18:02","guid":{"rendered":"https:\/\/2019.orlando.wordcamp.org\/?post_type=wcb_session&#038;p=362"},"modified":"2019-06-24T18:18:03","modified_gmt":"2019-06-24T18:18:03","slug":"using-email-to-bring-them-back","status":"publish","type":"wcb_session","link":"https:\/\/orlando.wordcamp.org\/2019\/session\/using-email-to-bring-them-back\/","title":{"rendered":"Using Email to Bring Them Back"},"content":{"rendered":"\n<p>If you haven&#8217;t thought about your email strategy in a while (or ever), now is the time!<\/p>\n\n\n\n<p>An email list built from your site and in person has tremendous potential value &#8212; value that doing the same old thing or taking no action at all won\u2019t tap. Regardless if you are a blogger or a small business, making sure you build a relationship with your visitors, keep them coming back and in most cases taking some action should be your goal. Each person who takes time to visit your site AND join your email list should be handled like gold, as that\u2019s a very passionate client, customer or subscriber.<\/p>\n\n\n\n<p>In this presentation, we\u2019ll share tips and essential steps to take to make sure you\u2019re leveraging your email marketing list to grow your business or subscriber base effectively.<\/p>\n\n\n\n<p>We will cover:<\/p>\n\n\n\n<p>\u00b7         Why you may want to think about using an email service provider<\/p>\n\n\n\n<p>\u00b7         How mobile is impacting email marketing readership<\/p>\n\n\n\n<p>\u00b7         How to build an email that gets results in this short attention span era<\/p>\n\n\n\n<p>\u00b7         How to build a killer subject line<\/p>\n\n\n\n<p>\u00b7         How to turn more website visitors into new email contacts<\/p>\n\n\n\n<p>\u00b7         How to automate timely engagement with new contacts<\/p>\n\n\n\n<p>\u00b7         How to do get results by sending more relevant emails<\/p>\n","protected":false},"excerpt":{"rendered":"<p>If you haven&#8217;t thought about your email strategy in a while (or ever), now is the time! An email list built from your site and in person has tremendous potential value &#8212; value that doing the same old thing or taking no action at all won\u2019t tap. Regardless if you are a blogger or a &hellip; <a href=\"https:\/\/orlando.wordcamp.org\/2019\/session\/using-email-to-bring-them-back\/\" class=\"more-link\">Continue reading <span class=\"screen-reader-text\">Using Email to Bring Them Back<\/span> <span class=\"meta-nav\">&rarr;<\/span><\/a><\/p>\n","protected":false},"author":17001420,"featured_media":0,"template":"","meta":{"jetpack_post_was_ever_published":false,"_wcpt_session_time":1566756000,"_wcpt_session_duration":3000,"_wcpt_session_type":"session","_wcpt_session_slides":"","_wcpt_session_video":"","_wcpt_speaker_id":[754],"footnotes":""},"session_track":[1022313],"session_category":[],"class_list":["post-362","wcb_session","type-wcb_session","status-publish","hentry","wcb_track-track-4"],"jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/paxzxj-5Q","session_date_time":{"date":"August 25, 2019","time":"2:00 pm"},"session_speakers":[{"id":"754","slug":"matthew-montoya","name":"Matthew Montoya","link":"https:\/\/orlando.wordcamp.org\/2019\/speaker\/matthew-montoya\/"}],"session_cats_rendered":null,"_links":{"self":[{"href":"https:\/\/orlando.wordcamp.org\/2019\/wp-json\/wp\/v2\/sessions\/362","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/orlando.wordcamp.org\/2019\/wp-json\/wp\/v2\/sessions"}],"about":[{"href":"https:\/\/orlando.wordcamp.org\/2019\/wp-json\/wp\/v2\/types\/wcb_session"}],"version-history":[{"count":1,"href":"https:\/\/orlando.wordcamp.org\/2019\/wp-json\/wp\/v2\/sessions\/362\/revisions"}],"predecessor-version":[{"id":811,"href":"https:\/\/orlando.wordcamp.org\/2019\/wp-json\/wp\/v2\/sessions\/362\/revisions\/811"}],"speakers":[{"embeddable":true,"href":"https:\/\/orlando.wordcamp.org\/2019\/wp-json\/wp\/v2\/speakers\/754"}],"author":[{"embeddable":true,"href":"https:\/\/orlando.wordcamp.org\/2019\/wp-json\/wporg\/v1\/users\/numinous27"}],"wp:attachment":[{"href":"https:\/\/orlando.wordcamp.org\/2019\/wp-json\/wp\/v2\/media?parent=362"}],"wp:term":[{"taxonomy":"wcb_track","embeddable":true,"href":"https:\/\/orlando.wordcamp.org\/2019\/wp-json\/wp\/v2\/session_track?post=362"},{"taxonomy":"wcb_session_category","embeddable":true,"href":"https:\/\/orlando.wordcamp.org\/2019\/wp-json\/wp\/v2\/session_category?post=362"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}