Max Lutz is from Winter Park Florida. He graduated from the University of Central Florida in Marketing. Upon graduating, he spent his time freelancing as a web designer and graphic artist for a wide range of local business in the Orlando area. He joined forces with the BrandCo team in the beginning of 2014. When he is not at BrandCo, he can be found at an Orlando Magic game or at home watching some awesome television series like the Wire or Game of Thrones.