Most website owners focus on getting more visitors to their website(s). This can be very time and resource intensive.
A/B testing can help you convert more visitors to customers. In other words: it can help you make more money with the same amount of visitors.
In this talk Wouter will show you how to do A/B testing using free tools like Google Analytics and Google Optimize. You will find that simple adjustments to your website can make a huge difference in terms of conversion.