Your overall brand consists of your visual identity, the voice you use, the value of your business, and your personality. This talk will explore those unique components that make up a brand and how to use them together to develop a professional style guide. This style guide will contain all of the necessary information to create the media your business needs and be ready for distribution to designers and marketers to ensure your brand stays consistent across all channels of communication.
November 9-11 2018 in Orlando, Florida